Building Email List


If you want to quickly build a responsive Email list or you want a refresher on what works when it comes to build an Email list, especially if you’re just starting online and don’t have a lot of money the following strategy can get the job done.

How to build Email list

It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase. The most profitable online click is subscribe.


Because studies reveal email is many times more effective at acquiring customers than Facebook and Twitter combined.

When you decide to build an email list you have to understand that you’re building a long-term marketing asset.

Lets break this post into three main categories.

1 – Options

2 – On Site

3 – Off Site

1 – Options to build email list

Most of this checklist focuses on the details: the types of forms, where to use them, and how to optimize each one. But all the forms in the world won’t do a bit of good if the offer isn’t compelling.

1.1 Content offers

Content offers — also known as lead magnets, carrot content, or bribe-to-subscribe offers — provide immediate, tangible, and concrete value to your subscriber. This free content could be how-to guides, reports, webinars, white papers, e-courses, or even discounts and coupons.

1.2 Non-Content offers

The need to create content offers is passed around online like gospel. It’s one of those principles where repetition equals truth. Except that … it doesn’t. Some products and industries simply do not require gated content to get visitors to sign up.

If there is no specific content tactic being offered: no e-book, no checklist, no webinar, no white paper, no report. Just a generic “we’ll send you information in the future.” it fits the no-content offer template. The only way to find out if your audience will respond to content versus non-content offers is to test them.

1.3 Pleasure buttons

What makes a seductive, click-worthy button? Two things: happiness and fear. Let’s look at happiness first.

Even though for any site subscribe is the most profitable button online, using the word “subscribe” is notoriously lame. “Submit” and “sign up” also suck. Instead, you should:

  • Use first-person language – at least try “sign me up” or “send me updates.”
  • Use active language – “give me access” or “start discovering today.”
  • Detail the payoff – “Make me a better marketer.”

Create button copy that shows the value of your offer.

1.4 Pain Buttons

At the opposite end of the emotional spectrum is fear – the most dominant human emotion The key is to create an opt-out button (basically a close-the-pop-up button) that hurts.

When a visitor is presented with an opt-in form, it’s so often the case that said opt-in form has just one button, and that button is there to be clicked if you choose to opt in. If you choose not to opt in, you do not have to click a button to state your preference; you simply X out, click out, or otherwise ignore the opt-in button.

Most of our opt-ins are active and opt-outs are passive.

A pain button eliminates the passivity of opting out by giving the viewer a clear choice.

1.5 Short Forms

Sign-up-forms with as few fields as possible are the low-hanging fruit of building the email list. Content Marketing Institute’s most prominent email opt-in is a single field.

2 – Build your email list on site

2.1 Landing pages

These standalone web pages should do one thing and one thing only — drive action. Some best landing-page practices from the pros include:

  • Match the headline of your ad to the headline of your landing page.
  • Make your call to action big and post above the fold.
  • Keep it clear, simple, and focused.
  • Use one call to action. You can have multiple buttons but only one goal for each page.
  • Use videos, which have been shown to notably improve conversion.
  • Craft compelling copy to tell a story instead of stating facts or just selling.

If you have multiple buttons on the landing page, every single one of those buttons should drive your visitor to the same action.

2.2 Entry pop-ups

This pop-up form activates when a visitor enters your site. This type of form often blocks the view of the majority of the screen, forcing engagement.

Just remember, visitors will do one of the following:

  • Comply and supply information
  • Close the pop-up and ignore the CTA
  • Get annoyed and leave

Also, do not be afraid to show the same pop-up to the same person multiple times. A one-display-per-day rule is optimal. After all, if a person reads more pages on your blog without being bombarded with pop-ups and comes back the next day, she is more likely to subscribe.

2.3 Exit pop-ups

These opt-ins generate when your visitor’s mouse moves toward the “back” or “close” buttons. Exit pop-ups are last-ditch efforts to engage a potential subscriber and prevent the loss of a good lead.

Pop-ups — both entry and exit — can be awkward and sometimes annoying. But they work.

2.4 Scroll boxes

Scroll boxes are the polite form of pop-ups. Instead of consuming the screen they appear unobtrusively.

Not all scroll boxes are created equal. Not by a long shot. The top 1% of scroll boxes are responsible for 25% of all emails collected. The common denominators from the top performing scroll boxes are

  • Location – bottom right
  • Appearance – 47% scroll depth
  • Design – light with a picture

2.5 Sidebar sign-ups

Sidebar forms are ubiquitous. Often built into web templates, they’re incredibly easy to implement. Just be sure that your sidebar form collects data and doesn’t distract from more useful forms. They are two kinds of sidebar forms:

  • Anchored and static:
  • Sticky or scrolling forms appear once a visitor passes a certain point on your page

2.6 End-of-post sign-ups

End-of-post forms cater to your most devoted readers — the visitors who have consumed your content in its entirety. They’re invested. Moreover, they probably are looking for more.

An end-of-post opt-in strikes while the lead is hot.

3 – Build your email list off site

3.1 Twitter

Twitter lets you collect email addresses with a single click, and it’s free unless you want to connect to your email marketing platform. All you have to do is set up a “Twitter” card through the Twitter Ad page

3.2 LinkedIn and Medium

Publishing content off site is always risky. On the pro side, your content is in front of a larger audience. On the con side, you’re operating on “borrowed land” While you might get new LinkedIn or Medium followers from a great post, you can’t convert those off-site readers into profitable email list subscribers without forcing them to leave behind the platform itself.

3.3 Facebook

Facebook is listed last not because it isn’t valuable, but because advertising on Facebook is fraught with challenges. Unlike Twitter, LinkedIn, and Medium, in order to make Facebook work well as an email collection tool, you’re going to have to pay.

You can do this in one of two ways — lead or traditional Facebook ads. Facebook lead ads let you create a complete sign-up process on its platform so your audience never leaves the native environment. Staying native might be an advantage, but the customisation options are incredibly minimal.

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