Our branding method defined as the act of designing the company's offer and image so that it occupies a distinct and valued place in the target consumer's mind. Well-executed branding campaigns help to target attractive customer segments and strengthen the brand, drive up both revenue and profits.
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
PiChakra branding techniques are capable of identifying the most frequently held brand associations for a brand, how favorable and unique they are, and how much they are correlated with outcome measures, such as preference and purchase.
A Brand Management Strategy is simply an informed plan on how to make sure your consumers choose your brand over others.