Mobile Marketing Facts

  1. In a world of 6.8 billion, 4 billion use mobile phone.
  2. About 91% of adults always keep their mobile phone with them. People always want to be updated.
  3. About 50% of customers do shopping using their mobile phones for more than 30 minutes a day.
  4. The vast majority of buyer believe that mobile optimized websites run quicker than non-mobile-optimized websites.
  5. 44% of buyers say that they would like companies to provide offers and coupon codes to their cellular systems.
  6. 78% of Facebook users are on mobile only.
  7. Mobile promotions perform 4-5 times better than online ads in key analytics such as product favorability, attention, and purchase motive.
  8. 61% of promoters indicate social media as the most crucial area to concentrate over the next 12 months, observed closely by cell phone at 51%.
  9. 74% of Smartphone end users use their phone to help with shopping.
  10. 63% of adult cell owners use their cell phones to go on the web; 34% of mobile online users go online mostly using their mobile phones.
  11. 32% of enhanced mobile marketing budget will come from digital screen promoting.
  12. 48% of e-mails are opened up on cellular devices. But only 11% of emails are designed for mobile. And 69% of cell phone users remove emails that are not designed for mobile.
  13. Mobile sharing grew 2.6 times quicker than desktop sharing as a result of 2014, and now accounts for the majority of social activities.

References:

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CMO

HubSpot

PRC

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