Traditional digital marketing analytics treats channels with decades of maturity, such as Web and email measurement, typically as a single-channel, retrospective exercise. PiChakra advanced analytics for Digital Marketing, uses well advanced analytic tools, have forced advanced methods into the day-to-day consciousness of marketing world.
In addition to sales and lead generation, marketing analytics can offer profound insights into customer preferences and trends. Marketing analytics allow you to monitor campaigns and their respective outcomes, enabling you to spend each dollar as effectively as possible.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Advanced analytics methods ensures right marketing mix with minimum marketing cost.